WhY GEN3?: GEN3 operationally links the best business and product innovation opportunities to feasible technical solutions that can be delivered to the market to meet the demands of your customers.

By linking the business side with the technology side and measuring this against GEN3’s formula for Main Parameters of Value, clients are identifying the best opportunities for their products.

The GEN3 Innovation Discipline (G3:ID) is a framework for a corporate innovation process, containing the processes, tools and leadership to bring client product innovations to the right level at the right time and to the right market.

Main Parameters of Customer Value (MPV)

Main Parameters of Customer Value (MPV) are those attributes of a product which represent its most critical functions and have the greatest significance in a customer’s purchasing decision. This understanding is most critical for us, because we will define innovation as significant movement along the Main Parameters of Value. The implication of this definition is as follows: if we improve performance of our products in terms of MPV, we have a much better chance to increase or preserve our market position through either share gain or price/margin enhancement.

Identification of MPV is vital for G3: ID methodology. In our innovation process, we are using MPV in three major dimensions:

1. We perform diagnostic analysis of our customers product portfolio in terms of their (and competitive) products' MPV performance as well as of market attractiveness, and based on this analysis identify the best targets for innovation initiatives.
2. For a specific innovation initiative directed on product or process improvement, we build analytical chains from MPV to product’s technical characteristics and explore how these characteristics should be improved.
3. Using Trends of Technology Evolution, we perform prognostic analysis of how MPV  are going to evolve in the future.

GEN3 possesses unique capabilities including:

Global resources for solving your greatest innovation challenges: The G3:Global Knowledge Network (G3:GKN) is a proprietary network of more than 6000 scientists, researchers and other technical experts from around the globe that provide GEN3 clients access to world-class expertise in a broad range of areas.

Measurable definition of product innovation: Product innovation is significant movement along the main parameters of customer value.

Predictability, Impact and Productivity