What We Do : GEN3 Partners has a superior approach to improving the return on product innovation — G3: Innovation Discipline. G3:ID helps companies establish an innovation process that results in products that the marketplace embraces and are highly profitable to produce.

The G3:ID approach consists of three functions: Insight, Leadership and Innovation.  Each consists of tools, process and methods that have helped a number of leading companies to dramatically improve products under development, create successful new products, and eliminate poorly targeted product concepts.

G3:ID provides a systematic way to:

• Identify new product opportunities and ways of improving existing products
• Determine the features and benefits that customers need the most (even if they can’t articulate those needs) by discerning what we refer to as a product's “main parameters of value” (or MPV)
• Evaluate the product's technical and economic viability

Our methodology distinguishes between perceived product problems and the real underlying needs and issues. It uncovers needs and future trends that are not obvious to manufacturers, their customers or their competition. The G3:ID system applies scientific principles that predict the evolution of a product; systematically develops novel ways of satisfying target customers’ main parameters of value; leverage technologies already in use in other industries and protect intellectual property.