Insights

TRIZ – A Modern Tool for Enhancing Design Innovation
Featured in Machine Design Magazine’s online blog, March 24, 2015.
OVERVIEW: This article introduces an advanced version of TRIZ developed by GEN3 Partners and explains how it can be a valuable asset for any engineer involved in new product design.
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Voice of the Product – Discovering Unarticulated Market Needs
Featured in Machine Design Magazine’s online blog, June 4, 2015.
OVERVIEW: The process known as Voice of the Customer is a well-understood tool for developing a better understanding of what the marketplace wants in a product. But what do you do when customers don’t know what to ask for or don’t ask because they think it is not technically possible? This article explores another tool available to help marketing professionals discover these unarticulated needs. We call it “Voice of the Product.”
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Trends of Engineering System Evolution
Featured in Machine Design Magazine’s online blog, May 5, 2015
OVERVIEW: This article explores the idea that products and processes evolve over time in predictable ways. It suggests that if you know what those trends are, you can anticipate next-generation developments well before they occur and choose to support evolutionary winning directions rather than technologies whose time has passed.
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GE's Open Collaboration Model
Featured in IRI's award-winning journal, Research-Technology Management, July/August, 2012
OVERVIEW:  This article explores General Electric’s experience with open collaboration as part of its research and development efforts in markets adjacent to the company’s core businesses. In recent years, GE has reached out beyond its network of global R&D centers to collaborate with new and different kinds of external partners, including start-ups and researchers, to develop new technologies and bring the resulting new products to scaled markets faster, including in clean tech and healthcare innovation. Open collaboration has become a strong platform for growth in adjacencies at GE, and the company has applied lessons learned from the experience of working with outside partners to transform the way innovation is done internally.
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*posted with permission from the Industrial Research Institute,www.iriweb.org