GEN3’s client partnership model covers a broad range of services tailored to the needs of each client.
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Service Structure |
Economic Rationale - Examples |
Research
Breakthrough Innovation
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High priority innovation projects that can fundamentally alter a company’s profitability or market position |
Access open innovation expertise, add R&D bandwidth and flexibility, gain a fresh perspective from the outside, and maintain control of IP |
Development
Sustaining Innovation
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Ongoing innovation programs that yield incremental change to secure and maintain market share and profitability
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Through client-focussed operations in GEN3’s St. Petersburg research facility – transfer management risk; build capacity without adding staff
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Innovation Capabilities
Knowledge Transfer
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Structured technical training courses
and mentorship sessions that support innovation skills building
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Leverage GEN3 methodology experts – accelerate research initiatives; invest in and develop internal staff
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Intellectual
Property
Strategic Positioning
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IP portfolio assessment; strategy and tactics to gain leverage on IP assets (protection, circumvention, licensing)
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Exploit IP assets for greater ROI
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Joint Venture
New Business Ventures
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Monetizing new opportunities that arise from breakthrough technology development
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Share risk and reward with JV partners; increase likelihood of success through partnership
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